What if the familiar could become something unexpected?
I'm Pragathi, a fashion design student drawn to Indian culture, everyday objects, and the little details we often overlook.
ARUM began as a way to explore these inspirations and reimagine them through contemporary design.
Rooted in culture. Open to interpretation.
From the silhouettes of familiar objects to the details of everyday life, Indian influences become starting points for new ideas. Through leather bags and accessories, ARUM explores these references in forms that feel modern, thoughtful, and made to be lived with.
Not a recreation of the past, but a new way of seeing it.
Ideas grow when they're shared.
ARUM brings design and craftsmanship together, creating space for designers and artisans to exchange knowledge, explore possibilities, and grow together. Every object begins with an idea and evolves through the people and processes behind it.
I'm still learning, experimenting, and discovering what design can be. ARUM is a part of that journey — a space to question the obvious, explore my ideas, and turn familiar inspirations into something new.
Have an idea, a collaboration in mind, or simply want to connect? I'd love to hear from you.
ARUM — Seen Anew.